Here, particularly young companies, Start-up’s or key sector players with ground-breaking solutions and applications are provided with an outstanding opportunity to be at drupa 2012 and present their ideas for tomorrow’s markets. “With the drupa innovation park 2012 we are consistently continuing the success story of dip. Whereas in the past it was mainly the degree of technical innovation which was the focal point, today dip is picking up the top themes in the sector and increasingly placing the focus on the connection between content, technology and business models”, said Manuel Mataré, Director of drupa.
This further development of dip goes hand-in-hand with the conceptional and spatial interlinking with drupacube, the forum for the communications sector and print buyers. drupacube – in 2008 still located in the open-air grounds between Halls 2 and 3 – is moving, in actual fact to Hall 7A, which is located directly adjacent to dip Hall 7.0. Thanks to this spatial proximity, technology and contents can be combined with each other even more strongly. “With this spatial constellation we can also get the communicative interaction started between visitors and exhibitors much more effectively and also among the exhibitors themselves”, explains Manuel Mataré. “As a result, we are implementing the basic concept of digi:media – of bringing together all the target groups involved in the workflow – at drupa too. Consequently, the drupa innovation park 2012 is being presented by digi:media, our successful trade fair premiere in April 2011,” Mataré went on to say.
Visitors to digi:media 2011 will in particular recognize the integrated communication concept within dip: presentation stages, meeting points with catering service and lounges in Halls 7.0 and 7A promote the interactive dialogue between visitors and exhibitors but also between the exhibitors themselves.
An internationally renowned team of experts is actively supporting the drupa innovation park 2012. "When you attend a major tradeshow you want to discover what’s new, what is the "buzz"? At drupa, the drupa innovation park has consistently been the place to find the “buzz” and if you are a printer it should be your first stop at the drupa 2012”, said James E. Harvey, Executive Director CIP4 Organization (http://www.cip4.org/) and member of the dip expert team. Andrew Tribute, Attributes Associates (http://www.attributes.co.uk/), is also supporting dip in a “mentor” capacity: "The drupa innovation park is becoming one of the key areas at drupa. This is where one can see many of the innovations that will impact upon the future of this industry."
The drupa innovation park presented by digi:media occupies exhibition space of over 3,000 square metres in Halls 7.0 and is structured in nine exhibition segments. The themes are the very latest and are based on dynamic developments and trends in the print and media industry and its environment.
The following theme parks are planned:
Print Automation Park
Process optimization and the greatest possible efficiency in the print process aided by planning systems, shop-floor management systems, and MIS systems working in concert with JDF and server applications.
Asset Management Park
From database to paper or any other medium Systematic management and use of digital content and documents.
Dynamic Publishing Park
A single source for all media: Strategies and solutions for multichannel publishing Applications for print and web, Web-to-Print, Print-to-Web, Print on Demand.
Print meets Mobile Park
Applications for mobile devices like mobile tagging, QR codes and augmented reality Solutions for the future of print in combination with mobile communication.
Digital Imaging Park
Innovations for striking worlds of digital images.
Marketing Solutions Park
Tools for targeted communication, ranging from campaign management and transactional advertising to white space marketing.
Print Product Innovation Park
Innovative print products, from print finishing solutions to secure printing.
Printed Electronics / Functional Printing Park
Print is more than Publishing – Print in Process. Engineering is becoming increasingly important.
Green Printing Park
Innovations for sustainable print production.
Messe Düsseldorf has commissioned Sandra Winter (Winter Consulting) with the realization and coordination of the drupa innovation park presented by digi:media. For more than 10 years Winter Consulting has been devising and creating exhibition concepts for innovative trade fairs. Owner Sandra Winter has been working in sales and marketing in the IT and media sector since 1992, was the cooperation partner of digi:media 2011 and has already assisted dip 2004 and 2008. In addition she is the co-author of the first Web-to-Print study, which was published in 2008 by zipcon consulting.
Details on the registration and concept can be found at http://www.dip.drupa.com/.
Contacts:
dip Realisation / Coordination
Sandra Winter
Winter Consulting
drupa innovation park Coordinator
Tel.: +49 (0) 8141 / 34 86 02
Fax: +49 (0) 8141 / 34 86 01
sandra.winter@wintercon.de
dip Exhibitor Services
Kerstin Hermes
Messe Düsseldorf GmbH
Senior Project Manager
Tel.: +49 (0) 21 1 / 45 60 - 985
Fax: +49 (0) 21 1 / 45 60 - 879 85
hermesk@messe-duesseldorf.de
Press Office drupa 2012
Monika Kissing
Anne Klaus (Assistant)
Tel: +49(0)211-4560 543
Fax: +49(0)211-4560 8548
kissingm@messe-duesseldorf.de
klausa@messe-duesseldorf.de
About Messe Düsseldorf GmbH:
The business of trade fairs is the business of shaping the future. And this is a future the Messe Düsseldorf GmbH group of companies is ideally equipped for. Business strategy, vision and innovation are the principal pillars on which our forward-thinking corporate policy is founded. After all, no company can afford to stand still. We work ceaselessly to develop new concepts and programmes ensuring that Messe Düsseldorf GmbH as "relationship broker" will also continue to have a strong voice in the international economic forums of tomorrow. And as things stand, all our efforts seem to be paying off.
Düsseldorf has been the world's most international trade fair venue for many years now. More than 20 of our events devoted to machinery, plant and equipment, trade and services, medicine and health, fashion and lifestyle and leisure are the biggest of their kind in their respective industries. We have a global presence, with 65 foreign representative offices serving 105 countries. Via our 13 subsidiaries and associated companies, we export market-minded trade event concepts made in Düsseldorf to the entire world. We've translated our visions into reality and expanded our horizons in the truest sense. Messe Düsseldorf GmbH has developed into a global player in the trade fair arena and will continue to decisively spur progress on the national and international exhibition market - step by step.
Company: Messe Düsseldorf GmbH
Fri, 17 Jun 2011 12:35:00
Stockumer Kirchstr. 61
40474 Düsseldorf
Germany
Contact person:
Monika Kissing
Position: Manager Press Department
Contact phone: +49 (0)211-4560 543
Contact e-mail: kissingm[at]messe-duesseldorf.de
Website:
www.messe-duesseldorf.de
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